In a stylistic exit from their previous models, Kia's Soul boasts a modern and playfully designed profile that should catch the iris of twenty-somethings looking at buying their first ride. Obviously, given its bold lines, this hatch is about to struggle with youth-oriented automobiles like the Scion xB, Nissan Cube and Honda Component.

The Soul comes in 4 different trims ( Soul, Soul+, Soul!, and Soul sport ) with the top 3 offering a 2.0-liter 4 cylinder engine and optional four-speed automated transmission. There are 50 strategies to personalize this cool automobile, with options from a long list of accessories to eleven exterior colors and 3 interior schemes, one of which shows off glow-in-the-dark seat brands.

Based on the upgrade from the base trim, this econobox's features include rear disc brakes, steering wheel-mounted audio and cruise controls, tweeter speakers that light up to the music, Bluetooth connectivity and a power moonroof. In all trims the Soul is shockingly spacious within, sporting sufficient room in the rear and front seats to nicely accommodate tall passengers. A comparatively low entry price rounds out the hot hatch's offerings and making the Soul a stylish and inexpensive town runabout.